In Nigeria’s real estate space, what you know is important, but who you know often moves the needle faster.
According to the Nigerian Real Estate Outlook 2024 by Broll, over 60% of property deals influenced by referrals and informal networks, relationships remain a top-tier asset. So if you’re in the business of selling, investing, or developing real estate, your network should be a deliberate strategy, not a lucky coincidence.
Here is how to build one that works for you:
1. Show Up Where the Right People Are
From the Lekki property expos to the Abuja Housing Show and local NIESV chapters, real estate conversations are happening offline as much as online. Don’t wait to be invited. Volunteer. Attend site tours. Speak if you get the mic. Shake hands. Follow up. The face you show today might become the name they remember tomorrow.
2. Post with Purpose
In 2025, people Google you before they greet you. If you are not creating visibility for your work, you are making it hard for potential partners to find you or trust you.
Share:
- Behind-the-scenes from your projects.
- Testimonials or client wins.
- Your thoughts on industry trends (AI in real estate, price shifts, infrastructure developments) A single LinkedIn post or Instagram Reel can introduce you to decision-makers you’ve never met.
3. Don’t Just Collect Contacts, Create Value
Everyone is networking. Few are nurturing. Start conversations that are not about sales. Offer market updates. Recommend a trusted surveyor. Drop useful insights in group chats. When you become a plug, people keep you plugged in.
4. Mix Your Circles Intentionally
Your strongest connections won’t always be in suits. Make room for: Entry-level marketers (they know trends) Agents in other locations (for referrals) Developers, lawyers, valuers (for deal flow) The right connection can shorten your growth curve by years.
5. Be Deliberate
Nigeria’s real estate market is too dynamic to grow solo. If you are serious about success, invest in your network the same way you invest in properties strategically, intentionally, and with long-term vision. Want to grow faster in this market? Start showing up. Start speaking up. Start giving value. That’s how strong networks are built—and deals are made.